Readers know that getting lost in someone else’s world is part of what makes books so magical. LOVE Agency has taken that concept and turned it into a brilliant bilingual ad campaign for Mint Vinetu bookstore, using Frankenstein, Invisible Man, Hamlet, and Don Quixote.

When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.

Check out the other three print ads on the agency’s site.

Further inspiration: Corpus Libris, a blog + photo essay by Emily Pullen that explores covers and bodies

Behold the power of paper when combined with the talents of designer Kelli Anderson.

In the booklet-style invitation, a bit of paper-folding amplifies the sound of a sewing needle moving along the grooves of a flexidisc record. The hand-spun record yields a garbled, but scrutable listening of an original song by the couple.

Read all about the inspiration behind the project on Kelli’s blog. I also recommend checking out her portfolio, which is a clever and creative use of Google Maps.