We tend to think of craft in the tangible things—in the elegant drape of handcrafted fabric, in the smoothness and style of the arm of a chair, in the way a well-made tool eases into the palm and places no burden on the wrist. But I’ve come to see craft in the intangibles as well—in the rhythm of a well-written sentence, in the exact number of pixels separating two columns, in the lucidity that emerges from an orderly line of code.

In this manner, the web is itself an enormous place for craft—in that every bit of markup or CSS, every decision about font-size or color, every float, and every sentence have within them the opportunity for craft—the chance for the maker (be it the designer or the engineer or the writer) to put more of themselves into it than they have to. The tools have changed—from wood and blade to keyboard and cable—but the craftsmanship is hardly diminished.”

— Mandy Brown, On craft